The Market Outlook Report: Capturing Distributor Sentiment About Future Performance
JUMP IN BOOKINGS AND BACKLOGS, CONTINUED OPTIMISM EVIDENT IN THIS QUARTER’S MARKET OUTLOOK REPORT
July 26, 2021: The Solomon Coyle 2021-Q2 Market Outlook Report is now available. Results show Bookings are up 15.4%, surpassing dealer expectations of 6.1% from last quarter’s survey. As well, Backlogs have increased significantly, indicating further industry recovery.
Paul Holland, principal, states, “Though there is still some choppiness in certain geographies, the sharp increase in bookings and the positivity we’re seeing in our forward-looking indices are very encouraging. We suggest this positive velocity will continue beyond Q4 and into 2022.”
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Forward-looking Market Intelligence
Our Market Outlook expands the Solomon Coyle practice of conducting research that supports the vitality of the commercial furniture and modular wall distributor.
Besides being forward looking, the intelligence gained through this program reflects front-line distributor knowledge of markets across North America and is grounded in distributor sentiment regarding future expectations.
We collect data and report it on a quarterly basis so distributors can make better—and better-timed—decisions about strategy, budgets and staffing.
No other industry research currently offers this focus on distributor needs and perspective.
Special Appreciation for Survey Participants
For distributors that complete the quarterly survey we provide the Participant Report, an enhanced version containing region-by-region survey results. If you qualify for the Participant Report, look for an email from Solomon Coyle containing a unique link to the report PDF.
Taking Part in the Quarterly Survey
The Market Outlook Survey is open to all commercial furniture and modular wall distributors in North America. We encourage multi-location distributors to submit a separate survey for each geographic location.
The survey is quick and easy. Survey entries are confidential — information privacy is not an issue.
The survey and the report both come early in the quarter. If you want to take part and you don’t already get our email notifications, contact email@example.com.
Please state the company (and branch) name plus the full name, title and email address for each person you want added. We permit only one completed survey per dealer location but multiple people can be authorized to make entries.