Mapping and demystifying an ever-changing landscape.
The dealer perspective on future performance
Dealer Market OutlookQUARTERLY RESEARCH AND REPORTING BY SOLOMON COYLE
Solomon Coyle provides this critical edge for today’s environment through our Dealer Market Outlook (DMO) program, which is open to commercial furniture dealers in North America.
Using a quick and easy quarterly survey, DMO supplies continually refreshed information that reflects dealer market knowledge and is grounded in dealer sentiment regarding future expectations. Our reports are available online in PDF format.
A deep dive into data that motivates higher performance
Operational Performance and Financial BenchmarkingANNUAL RESEARCH AND REPORTING BY SOLOMON COYLE
Our most recent survey (YE2018) represents the participation of hundreds of Allsteel, Haworth, Herman Miller, Knoll and Steelcase aligned dealers. The findings (which are available exclusively to participating dealers) were reported in 2019 and were based on 240 complete and valid surveys.
Each participant gets a benchmarking report that goes far beyond traditional dealer financials. In addition to a granular analysis of the dealer’s own performance, we provide historical trending and anonymously present data that allows dealers to see how they compare to similar dealers in their channel. Through a companion report based on the Solomon Coyle Index (SCI) of all aligned dealers, we provide additional comparative data to give participants an even fuller picture of where they stand within the industry. The methodology is uniquely aimed at driving improvements in performance and profitability. Applying the Solomon Coyle key performance indicators, the participating dealer can easily target areas offering the biggest opportunity for improvement.
Each participant gets a benchmarking report that goes far beyond traditional dealer financials. In addition to a granular analysis of the dealer’s own performance, we provide historical trending and anonymously present data that allows dealers to see how they compare to similar dealers in their channel.
Through a companion report based on the Solomon Coyle Index (SCI) of all aligned dealers, we provide additional comparative data to give participants an even fuller picture of where they stand within the industry.
The methodology is uniquely aimed at driving improvements in performance and profitability. Applying the Solomon Coyle key performance indicators, the participating dealer can easily target areas offering the biggest opportunity for improvement.
How do you pay for the performance you need?
Compensation and Practices SurveyBIANNUAL RESEARCH AND REPORTING BY SOLOMON COYLE
Solomon Coyle’s Compensation and Practices Survey yields the office furniture industry’s most comprehensive dealer salary, benefits, and HR policy and practices information. To keep it actionable, we run the survey and produce a new report every 2 years.
Our analysis covers the typical dealer positions for the surveyed period plus a number of increasingly common specialty sales roles. For each position we enable comparison by region, company size, revenue, years of experience and, when possible, market-specific data.
The 218 valid responses to our YE2018 survey represent more than 60 Sales Management, Sales and Non-Sales positions in dealers operating in 46 states, 6 Canadian provinces and 29 Metropolitan Statistical Areas.
Whether it’s used to validate current plans, policies and practices or design better ones, our compensation research offers critical competitive advantage for staff recruitment, retention and performance.
Upstream intelligence to inform your decision making
State of the IndustryQUARTERLY RESEARCH AND REPORTING BY SOLOMON COYLE
Assessing your business’s challenges and opportunities is easier when you have the kind of broad perspective and situational awareness that our State of the Industry research provides.
Our quarterly in-depth report offers insights into the current economy, reviews leading macro and industry indicators, and compares manufacturer shipment data, market share information and public comments.
We also provide both an analysis of how economic factors and industry indicators will impact future sales and a dealer performance snapshot based on our Market Outlook data.
Prepare your business for strategic evolution
Dealer of the FutureCONTINUAL RESEARCH AND REPORTING BY SOLOMON COYLE
Solomon Coyle’s Dealer of the Future research offers an unbiased look at the economic, demographic and technological factors that are forcing the evolution of the furniture dealership as we know it.
The dealer’s prime takeaways are insights that inform the development of creative business strategies and foster serious exploration of emerging business models that show potential for greater competitiveness and profitability.
Dealer services, product offerings, strategic relationships and customer buying patterns are among the many subjects we cover.
Drive improvement and opportunity on your own, proprietary terms
Custom Research and Business Analytics TOPICAL STUDIES, ANALYTICS, REPORTS AND PRESENTATIONS BY SOLOMON COYLE
Solomon Coyle creates and hosts research and analytical tools to address common objectives regarding the dealer distribution channel. These include our Dealer Market Outlook Survey, Operational Performance and Financial Benchmark Survey, a benchmarking companion called Scenario Planning Tool, and our Compensation and Practices Survey.
The same high-quality approach that distinguishes Solomon Coyle’s core industry studies is available to manufacturers, technology companies and dealers seeking answers to unique questions through custom research. These client-driven, usually short-term efforts are the mission of our Business Analytics team.
We address targeted interests in a wide variety of areas:
Industry Trends Market Potential Distribution Channels Customers and Channels
Competitive Climate Satisfaction and Attitudes Value Chain Voice of Customer
Market Segmentation Needs and Preferences Competitive Profiling
The raw data we deal with may come from a variety of internal and external sources. We’ll do the digging as needed to uncover the best candidates. We also design tools for collecting raw data, provide secure online environments for interactive input, generate reports and presentations, and partner with the client’s team to identify the implications for their company.
These are the hallmarks of our Business Analytics assistance:
Solomon Coyle quality
Custom research and analytics clients benefit from our trademark thoroughness, objectivity, industry knowledge, and confidentiality.
Great opportunities tend to arise quickly, big problems even quicker. Businesses should be able to rely on people whose analytics powers and understanding of the industry are always on tap and readily available.
Our job is to quickly understand the objective, define the parameters for the data involved, develop effective tools for analysis, and let you get on with it. We’re there to get you over the hump, adding depth and analytics to the manufacturer or dealer team.
We favor leave-behind capabilities over static deliverables. We build the best tool for the job at hand, show you how to use it to greatest advantage, and answer any questions you might have going forward.