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Research

Custom Research & Business Analytics

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Drive performance improvement on your own, proprietary terms.

Solomon Coyle creates and hosts research and analytical tools to address common objectives regarding the dealer distribution channel. These include our Dealer Market Outlook SurveyOperational Performance and Financial Benchmark Survey, a benchmarking companion called Scenario Planning Tool, and our Compensation and Practices Survey.

The same high-quality approach that distinguishes Solomon Coyle’s core industry studies is available to manufacturers, technology companies and dealers seeking answers to unique questions through custom research. These client-driven, usually short-term efforts are the mission of our Business Analytics team.

We address targeted interests in a wide variety of areas:

  • Industry Trends
  • Market Potential
  • Distribution Channels
  • Customers & Channels
  • Competitive Climate
  • Satisfaction & Attitudes
  • Value Chain Voice of Customer
  • Market Segmentation
  • Needs & Preferences
  • Competitive Profiling

The raw data we deal with may come from a variety of internal and external sources. We’ll do the digging as needed to uncover the best candidates. We also design tools for collecting raw data, provide secure online environments for interactive input, generate reports and presentations, and partner with the client’s team to identify the implications for their company.

These are the hallmarks of our Business Analytics assistance:

Solomon Coyle quality

Custom research and analytics clients benefit from our trademark thoroughness, objectivity, industry knowledge, and confidentiality.

Rapid response

Great opportunities tend to arise quickly, big problems even quicker. Businesses should be able to rely on people whose analytics powers and understanding of the industry are always on tap and readily available.

Well-defined role

Our job is to quickly understand the objective, define the parameters for the data involved, develop effective tools for analysis, and let you get on with it. We’re there to get you over the hump, adding depth and analytics to the manufacturer or dealer team.

Client empowerment

We favor leave-behind capabilities over static deliverables. We build the best tool for the job at hand, show you how to use it to greatest advantage, and answer any questions you might have going forward.

Business Analytics engagements generally start with a conversation with the client’s senior management and take shape from there. Start your conversation by writing jjoseph@solomoncoyle.com.