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Transform Your Sales Team: Develop Confident, Data-Driven Sales Leaders and High-Performing Teams

Equip your leadership with strategy, tools, and peer accountability to drive measurable growth through our Sales Leadership Program.

Enroll Now. Onboarding Starts Sep 3.

Questions? Email support@solomoncoyle.com

 

87% of sales leaders step into their role without formal training. This program addresses that.

Led by industry experts Shelley Rosetta and David Solomon, during this 12-week virtual experience, you’ll gain the tools that blend expert guidance, peer learning, and real-world strategy.

You’ll Learn How To:

  • Inspire and guide with true sales leadership
  • Make smarter decisions using distributor economics and strategy
  • Attract, develop, and retain top talent
  • Build a resilient, growth-focused sales culture
  • Take action immediately with weekly, practical takeaways

Secure Your Spot.


An Award-Winning Learning Approach

Get a glimpse into the thinking behind the learning experience.

This program blends self-paced content, live sessions, and real-world practice through a fictional company, Commercial Interiors, Inc., earning a Silver Award for Blended Learning from the International E-Learning Association.

 

 

 

Register and Experience the Program.


Essential Metrics Every Sales Leader Influences

How the Solomon Coyle Sales Leadership Program Builds Capability Across Key Financial Levers

We’ve distilled decades of industry data, financial benchmarking, and insights into six key metrics that every sales leader has direct influence over.

  • Revenue Growth
  • Installed Margin % of Sales
  • Sales Expense % of Sales
  • Sales Staff Compensation % of Sales
  • Product Margin % of Sales
  • Revenue per Salesperson

These metrics show how sales leaders influence both revenue and operational performance, especially in an environment where cost structure, project execution, and margin control are just as important as selling volume.

→ Read the article, “The Essential Metrics Every Sales Leader and Principal Should Track to Drive Success”

Join the Upcoming Cohort.


Upcoming Cohort Schedule

Orientation is on Wednesday, September 3rd

Week 1 – Getting Ready to Shift – Live Session - Presentation | Wed. Sep 17 @ 11.30 am

  • Sales Leadership vs. Sales Management
  • Growth Mindset: The Foundation of Sales Leadership
  • Welcome to Commercial Interiors, Inc

Week 2 – Distributor Economics 1

  • Introduction to Distributor Economics
  • Distributor Models
  • Analyzing Installed Margin

Week 3 – Distributor Economics 2 – Live Session - Office Hours | Wed. Oct 1 @ 11.30 am

  • Quote-to-Invoice Process
  • Analyzing Sales’ Impact on the QTI Process
  • Applying the Quote-to-Invoice Process in Sales

Week 4 – Sales Leadership Responsibilities: Strategies

  • Sales Strategy
  • Embracing Digital Transformation
  • Distinguishing Sales Strategy from Tactics

Week 5 – Sales Leadership Responsibilities: Culture – Live Session - Office Hours | Wed. Oct 15 @ 11.30 am

  • Defining a Healthy Sales Culture
  • Sales Culture Case Study
  • CRM Strategies

Week 6 – Sales Management Responsibilities – Live Session - Office Hours | Wed. Oct 22 @ 11.30 am

  • Managing the Sales Process
  • Mastering Sales Management
  • Aligning Seller Activities with the Buyer’s Journey
  • Aligning Sales Methodology with the Sales Process

Week 8 – Customer Journey

  • The Commodity Curve and Your Unique Value Proposition
  • Digital Marketing: From Basics to Brilliance
  • Digital Marketing and the Customer Journey
  • Emerging Trends

Week 9 – Talent Acquisition and Compensation – Live Session - Office Hours | Wed. Nov 12 @ 11.30 am

  • Building a High-Performing Sales Team
  • Compensation Philosophy, Plans and Trends
  • Sales Roles, Models, and Staff Expenses
  • Hiring Criteria

Week 10 – Mentoring and Coaching

  • Developing and Retaining Talent
  • A Commitment to a Coach
  • Mentoring and Coaching
  • Training, Development, and Retention

Week 11 – Implementation and Accountability

  • Metrics, Setting SMART Goals, and Accountability
  • Creating a Scorecard

Week 12 – Post Course Wrap Up – Live Session | Wed. Dec 10 @ 11.30 am

  • Final Check-In
  • Sales Leadership Self-Assessment

 

Register Below.


Ready to lead with impact?

Onboarding Starts September 3.

Discover what really moves the numbers as a sales leader

Fill out your details below to unlock a short video sharing what our decades of industry data revealed about sales leadership performance, and how the right focus can shift dealership results and to learn more about the program.