Take Control and Drive Real Change with the Solomon Coyle Sales Leadership Program for Teknion Dealers
Develop leadership skills from top industry leaders while participating in a representative dealer model project, developing an actionable playbook specific to your business and expanding your network.
As of February 6, this class is now a part of the Commercial Furniture Industry class beginning February 26. To register for that cohort, please CLICK HERE.
If your organization is struggling with a lack of strategic direction, inconsistent sales processes, or challenges in developing your sales talent, you’re not alone. Many sales leaders struggle not because they lack effort but because they need a new approach. To create a high-performing sales organization, sales leaders need a particular skill set and mindset.
The Solomon Coyle Sales Leadership Program helps sales leaders confidently develop teams that drive growth and increase profitability by equipping them with the skills and strategic insight to influence key sales metrics. This ensures that sales teams not only meet but exceed organizational goals and attain meaningful results.
What Makes Our Program Stand Out?
This unique blended learning course, which offers both synchronous and asynchronous learning, is the first of its kind for the commercial interiors industry.
Led by industry experts Shelley Rosetta and David Solomon, students have a unique opportunity to work within a collaborative environment and partner with a peer for accountability as they go through the program.
- Lead with Clarity: Understand the key differences between sales leadership and sales management and use this knowledge to inspire and guide your team.
- Master Strategic Thinking: Gain deep insights into distributor economics and strategy, enabling you to make data-driven decisions that align with your business goals.
- Build High-Performing Teams: Develop a strategic approach to talent acquisition and compensation, ensuring you attract and retain top talent.
- Foster a Resilient Sales Culture: Create a healthy and adaptable sales culture that drives growth and empowers your team to thrive in any market conditions.
- Gain Immediate, Actionable Takeaways: Each week, you’ll receive practical insights and strategies that you can start implementing immediately to drive results in your organization.
Immediate, Actionable Takeaways Every Week
Students will see how key concepts in each of the topic areas could apply to their own business as they follow a model distributor, Commercial Interiors, Inc. More importantly, each week students will have actionable takeaways they can immediately start to implement in their organizations.
Here’s a session-by-session look at the curriculum. Click topic to see session outlines.
Course Kick Off – Live Session – Introductions and Prework Overview: Feb 19
- Welcome
- Meet Your Accountability Partner
- Sales Leadership Self-Assessment Survey
Week 1 – Getting Ready to Shift – Live Session - Presentation: Feb 26
- Sales Leadership vs. Sales Management
- Growth Mindset: The Foundation of Sales Leadership
- Welcome to Commercial Interiors, Inc
Week 2 – Distributor Economics 1
- Introduction to Distributor Economics
- Distributor Models
- Analyzing Installed Margin
Week 3 – Distributor Economics 2 – Live Session - Office Hours: Mar 12
- Quote-to-Invoice Process
- Analyzing Sales’ Impact on the QTI Process
- Applying the Quote-to-Invoice Process in Sales
Week 4 – Sales Leadership Responsibilities: Strategies
- Sales Strategy
- Embracing Digital Transformation
- Distinguishing Sales Strategy from Tactics
Week 5 – Sales Leadership Responsibilities: Culture – Live Session - Office Hours: Mar 26
- Defining a Healthy Sales Culture
- Sales Culture Case Study
- CRM Strategies
Week 6 – Sales Management Responsibilities – Live Session - Office Hours: Apr 2
- Managing the Sales Process
- Mastering Sales Management
- Aligning Seller Activities with the Buyer’s Journey
- Aligning Sales Methodology with the Sales Process
Week 7 – State of the Industry – Live Session - Presentation: Apr 9
- State of the Industry Webinar
- Industry Impact Assessment
Week 8 – Customer Journey
- The Commodity Curve and Your Unique Value Proposition
- Digital Marketing: From Basics to Brilliance
- Digital Marketing and the Customer Journey
- Emerging Trends
Week 9 – Talent Acquisition and Compensation – Live Session - Office Hours: Apr 23
- Building a High-Performing Sales Team
- Compensation Philosophy, Plans and Trends
- Sales Roles, Models, and Staff Expenses
- Hiring Criteria
Week 11 – Mentoring and Coaching
- Developing and Retaining Talent
- A Commitment to a Coach
- Mentoring and Coaching
- Training, Development, and Retention
Week 11 – Implementation and Accountability
- Metrics, Setting SMART Goals, and Accountability
- Creating a Scorecard
Week 12 – Post Course Wrap Up – Live Session: May 14
- Final Check-In
- Sales Leadership Self-Assessment
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